Bailey Gannett
CU Boulder Strategic Communication Capstone Campaigns class- December 2018
Noosa "Find the Noosa Cow" Comprehensive Campaign- Created in a group of five, encompassing advertising, PR, and media design for my capstone course. Presented for the actual marketing team at Noosa, and our group's campaign was the winner.
Bobo's Bars "Grow with Bobo" Comprehensive Campaign- Created in a group of five, encompassing advertising, PR, and media design for my capstone course. Presented for the actual marketing team at Bobo's.
Chef Ann Foundation-"No Capes Needed" Comprehensive Campaign- Created in a group of five, encompassing advertising, PR, and media design for my capstone course. Presented for the actual marketing team at Chef Ann.
Class Work: 2015-2017
Smartwool Social Media Audit- In my social media strategy class, I conducted a social media audit for Smartwool from January to March 2017. During my time at Backbone Media, I've also created multiple press trip briefing books for Smartwool but have kept them off in order to protect media's contact information.
Strategic Communications Research Proposal- A 40+ final research proposal for the CU Boulder Women's Basketball Marketing Team. We conducted a semester long project with surveys, focus groups, and in-depth interviews to determine how to best advertise the games and increase attendance.
Pivot Industries Example Press Release- press release for class example
New Age Juices Example Press Release- press release for class example
Social Media and Event Campaign for the 2018 Winter Olympics- In a team of five, we spent the entire semester building a social campaign and events plan for Winter Olympics to increase their engagement with a millennial audience. Our campaign theme was "America Made" focusing on the home grown values and aspects of being a proud American and modernizing the idea of patriotism for a millennial audience.
The Nature Conservancy Social Campaign-
For my social media strategies class, I conducted full research and built a campaign for the Nature Conservancy. It centered around the idea of an Endless Earth Day to promote that passion for the planet 365 days of the year.
Multi Media Storify- The 10 Lessons I learned from being a PR Detective. Combines tweets, you-tube, info-graphics, and writing to craft a story.